In his 2012 book ‘Viral’ (How Social Networking is Poised
to Ignite Revival) Leonard Sweet challenges those of us who have been more used
to learning from books, communicating by landline, using libraries and watching
TV as its broadcast. He draws distinction between ‘Two tribes’
The Guttenburgers – named after the founder of printing. Whilst recognising the enormous societal change brought about by the invention of printing in the 1400s, he suggests that many in today’s church still inhabit mind-sets that are mechanistic, responsive, physical, linear and hard-wired.
Googlers, on the other hand use internet, mobile technology, social media etc to gather information, make connections, create news and form relationships.
Guttenburgers must learn from Googlers:
Christians must learn about connecting with others from the experts –
those who can’t seem to stop texting, IM (Instant message)ing, tweeting and
updating their status on Facebook. What would happen if Christians devoted less
attention to strategy and paid more attention to pursuing relationships? (24)
The book makes two pleas: first for those who feel that
social media, internet etc. culture has passed them by to take this revolution
seriously; second to consider how the use of new forms of media can provide
opportunities for mission and connection with those for whom this approach to
communication is de rigour.
So in relation to my theme:
PICTURES
Sweet refers to Googlers as the TGIF generation. Twitter,
Google, IPhone and Facebook.
Many of these media use words. However, I was interested
to read in Guardian on 24th September that Instagram has overtaken
Twitter in terms if world wise users. There are now 400 million Instagram users
who post thousands upon thousands of pictures to describe their opinions,
activities and lives. Pictures are becoming the new means of communication.
This is in just three years since Sweet’s book was written!
POETRY
In his section on Google Sweet goes off at something of a
tangent to promote the cause of poetry. It might be tangential to his central
argument but is nevertheless helpful to mine! He draws parallels between the
greatest poets and some of today’s songwriters:
If you enjoy music you enjoy poetry (119)
Quoting Eugene Peterson he appeals to those who lead
churches to:
Treat words with reverence, stand in awe not only before the Word but
words, and realise that language itself partakes of the sacred (119)
Poetry can shed light, challenge, introduce shade, touch
the emotions and leave space for interaction in ways that prose or narrative
often cannot.
It is not without reason that so much of the Bible is
written in poetry. Contemporary songs also connect with the sacred, the spiritual
in a way that other media messages cannot. As we abbreviate more and
communicate less formally perhaps lyrics have an ever –increasing part to play
in drawing attention to what’s really going on in people’s lives and heads?
PARABLES
Sweet suggest that Jesus would have easily adapted to the
TGIF world and I think also to the use of pictures. After all that’s what
parables are about – bringing eternal truths through pictures of daily life.
Jesus surely was the master at working within the popular culture of his day to
make his point!
Sweet points to two parables to illustrate this:
The parable of the mustard seed. This is an annoying wed which
once it starts growing, is almost impossible to stop. It harbours all sorts of
pests within its leaves. A bit like Japanese knotweed. That’s what the kingdom
of heaven is like – a sprawling, growing, pervasive network that harbours all
sorts of life, including the flotsam and jetsam of society!
Then there’s the leaven – a small amount of wheat germ which when exposed to the right conditions grows and grows and becomes the central and essential ingredient to life-sustaining food.
The imagery of connectedness in the body is also updated
in the network connectivity and relationship forming that exits within social
media.
The book is called Viral for a good reason; viruses and
experienced in the cyber and natural worlds are normally considered negative
influences but the idea of infectious faith is central to the future for
Christianity:
The Jesus movement began virally and viral was the Jesus way of living.
Like any life-beginning and life-affirming process, the Jesus movement revives
itself again and again with a period of first incubation, then relationality,
replication and a bursting forth of multiplication that cannot be contained.
(189)
The potential for the church is nothing less than revival
through the TGIF generation, making use of social media to spread the word:
Christ is alive and moving in all generations and cultures, whether or
not our immune systems can handle a new breakthrough. (191)
The Big Question for Guttenburgers is whether or not they
will be part of this breakthrough?
I might add and if so how? It’s tempting to say that new
forms of church which are for and by TGIF people are the way forward - but can
we whose teeth are longer (and hair greyer)
consider how we might use social
media to enhance our understanding of the world in which we are living, God’s
world.
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